I am a
UX Generalist, Creative Technologist
& Media Artist.

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“A Cacophonous Apparition Appears Above Oz”. Generative-AI Image & Animation from World Building In Oz with Generative AI

I explore world-building, narrative arc and human wellness through art, UX, emerging tech and creative writing.

I am pursuing professional roles across UX, product design and related disciplines.

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“A Cacophonous Apparition Appears Above Oz” (Image/Animation) from World Building In Oz with Generative AI

Projects

UX Case Study

Effectively: The DBT App

Developing a mobile app for learning and practicing DBT: Dialectical Behaviour Therapy

UX

research

product design

mobile healthcare

mental health

World Building in Oz with Generative A.I.

Leveraging generative A.I. to visualize a cinematic universe inspired by The Wonderful Wizard of Oz (1990)

generative AI

world building

research

art history

media arts

New Media Project

World Building in Oz with Generative-AI

Leveraging generative A.I. to visualize a cinematic universe inspired by The Wonderful Wizard of Oz (1990)

generative-AI

world-building

research

art history

media arts

UX Case Study

Wealthsimple UI for short-term Trading

Developing new UI elements for Wealthsimple’s trading interface to better enable intraday and options trading

UX

UI

research

fintech

day trading

options trading

Branding & Publication Design

The Missing Middle: Affordable Housing for Millenials 

Designing a publication to showcase diversity across four distinct architecture proposals 

publication design

graphic design

typography

Thank you for visiting!

I look forward to connecting and creating with you soon.

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© Copyright. Matthew Crans. 2025.