Portrait of the Artist

Portrait of the Uncanny Valley

I currently study UX design and research via the Interaction Design Foundation (IxDF). I am using my learning to propel development of self-directed case studies, including the documentation of a mobile therapy app, Effectively: The DBT App. I am actively seeking professional roles in UX, product design and related fields.

I attended OCAD University, where I developed digital-analog installation artworks using programmable microcontrollers, game development environments and material fabrication techniques. I concurrently developed practical skills in graphic design, animation and illustration in my academic work and in professional roles during that time.

I have produced websites and interfaces on proprietary platforms (Elementor, Wix, Large Enterprise CMS), as well as using HTML, CSS and JS via WordPress to create and publish custom sites. I am currently developing mobile experiences in Figma and acclimatizing to best practices and practical application of design systems at scale. 

I produce cinematic images and video sequences using generative A.I. I develop prompts using text and image references to 20th century cinema and photography, as well as artistic and cultural periods described in oil painting, textiles and architecture to ultimately narrate cinematic digital portraits in science fiction and fantasy. 

I am authoring and illustrating a sequel trilogy to the classic fairytale, The Wonderful Wizard of Oz (1900) by L. Frank Baum. I am taking inspiration from literary juggernauts including Alice Bradley Sheldon and Larry Niven to approach Oz from the lens of science fiction.

I help train generative models using linguistic and comparative analysis on the outlier.ai platform.

Please explore my CV below.

CV

Hamilton/Burlington Society of Architects

Brand and publication design of The Missing Middle

Project Managers

Ken Coit — Architect

Maxwell McQuinn — Architect

Royal Bank of Canada, Technology and Operations

Multimedia and UX Design: RBC Amplify, Corporate Communications, Intrapreneurship, T&O Student Program, Core Banking Integration

Pride Hamilton

Website Migration and Re-Design

City of Hamilton

Ad Design for the LGBTQ+ Advisory Committee; print and digital recruitment ad

Future City Builders

Five-session Design Charette: Strategy, Research, Branding and Web Design for micro-grant start-up, Rainhaven

New Motto: Design & Marketing

Ad Design, Graphic Design, Branding Design and Brand Strategy for various small to medium-sized local businesses in the GTHA, Canada.

Switzer-Carty Transportation

Website Design; PM – Irene Feddema 

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© Copyright. Matthew Crans. 2025.